Marketing Specialist

Marketing Specialist

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Are you a passionate marketer who thrives on the promise of new opportunities, team collaboration and the challenge of meeting aggressive business growth objectives through modern, strategic and data-driven marketing programs? If so, you may be a great fit for our Marketing Specialist position here at Illumitex.
In this role, you will work very closely with the Sales and Marketing teams to define, implement and measure multi-channel marketing programs designed to take Illumitex to the next level of growth. You will be a key team member and lead several critical marketing initiatives – including product launch and graphic design, social media marketing and website optimization as well as provide marketing automation support with a goal of becoming HubSpot certified.
The ideal candidate is a self-starter, team player and problem solver and is hungry for ongoing learning across all disciplines of marketing and business. This individual must be familiar with multiple marketing competencies and have a proven track record in project management – ensuring key milestones and deadlines are met throughout complex projects involving multiple marketing programs and deliverables.


Product Launch/Project Management: Define go-to-market strategies by product launch, both globally and domestically, including storyline, timing, channels, segmentation, goal setting and measurement. Be able to provide input into the product development process to ensure products align with customers needs to achieve product/market fit, add business value and convey a clear and compelling offer.
Graphic Design: Create, refine and produce brand- and target-aligned designs for collateral, tradeshow materials, digital communications, print advertising, marketing automation templates, website pages and more
Social Media Marketing: Utilize key messages, editorial calendars, product launches and more to develop a solid social media strategy (LinkedIn, Facebook, Twitter and Instagram). Incorporate branding guidelines above for social graphics and landing pages as needed. Create plan and measurement details.
Marketing Automation: Using brand guidelines, define key templates (emails, landing pages, confirmation pages, etc.) for multiple MAP initiatives. Monitor and provide feedback for improvements across MAP programs (PPC, website, social, etc.). More advanced HubSpot experience certainly a plus, with HubSpot certification a goal in future.

Website Optimization: Overseeing website and optimization to ensure our site adheres to brand guidelines, is generating leads as much as possible, is easy to navigate, etc. – with recommendations to enhance/improve over time.

• Prioritize and handle multiple projects and deadlines simultaneously
• Apply strong analytical skills and an ability to dissect data, to reach and communicate logical conclusions
• Consult with cross-functional teams for direction as necessary
• Take initiative and own responsibilities
• Thrive in a fast-paced environment with ability to change direction and pace when required
• Provide additional marketing support (tradeshow planning/execution and staffing, media fulfillment, agency management, administrative help, etc. as needed). ALL is a collaborative/team effort!

The Marketing Specialist will be required to keep up with the latest developments within relevant areas essential to the completion of the above stated duties, to include informational seminars and conferences on all related and relevant topics and fields.