LISTEN: Agriculture is Dead Last in Digitization, So Let's Fix That

Podcasts

LISTEN: Agriculture is Dead Last in Digitization, So Let’s Fix That

We’ve heard time and time again about different industries digitizing and embracing digital technologies, but how come we haven’t heard much of this from the agricultural industry? To help us understand why and how Agriculture can catch up to the digital wave that’s hit everyone else, Jeff Bisberg, CEO of Illumitex joined the MarketScale Food & Beverage podcast. Jeff daives deep into why Agriculture needs to embrace digital technologies and data collection, why the field ranked dead last in digitization, how LED lighting in horticulture has evolved, and how we can best predict trends in the agriculture world.

“The reality is that there hasn’t been hardware to gather that data that has been available, and really we’re at unique moment in time where hardware that’s being driven by exponential change is just now available that allows us to capture that data at scale to start to produce tools that create this beautiful, virtuous feedback mechanism that is going to enable the digitization of a farm,” Bisberg said.