Illumitex Brightens GreenTech 2016

Last week Illumitex sponsored and exhibited at GreenTech 2016, one of the largest horticulture trade shows in the world. Toby Boyd, Paul Gray, Paul Hardej, and Rebecca Knight represented Illumitex. The Illumitex booth was located at the entrance of Pavilion 8, featuring the PowerHarvest W-Series and several racks outfitted with Eclipse Gen2 bars (in two different spectrums, F3 and X5)

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Illumitex gave three separate talks, generating large audiences and great questions about horticulture lighting applications. VP of Turnkey Lighting Solutions Paul Hardej gave a presentation on vertical farming and LED lighting. Paul provided his expertise in planning urban systems and explained how critical the LED lighting component is for the entire operation. VP of Horticulture Lighting Solutions Paul Gray gave a talk on the specifics of LED lighting in the cannabis industry, explaining Illumitex lighting solutions for different stages of plant growth. Finally, Rebecca Knight gave her speech on the economics of horticulture lighting systems.  She went through critical lighting system calculations for ROI and TCO in order to compare the true costs of different lighting systems.

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In addition to live presentations, Rebecca debuted “Facebook Live,” broadcasting three short tours of the GreenTech show to a live audience on the Illumitex Facebook page (see video links below). The fourth live video included interviews she conducted with people at the Vertical Farming Pavilion, another section within Pavilion 8.

Illumitex made many connections at the booth and offsite in meetings and dinners. The entire team had the chance to share their expertise in horticulture while showing the industry how Illumitex provides complete lighting solutions.

If you didn’t have a chance to meet the Illumitex team at GreenTech 2016, they will be participating in the Cultivate ’16 Trade Show and the Canadian Greenhouse Conference.

“What an honor to have participated in and sponsored GreenTech 2016, it was truly the place to be for those involved in the horticulture industry,” said Knight.

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